Disclosure

In the interest of transparency and in compliance with UK advertising regulations and the Advertising Standards Authority (ASA) guidelines, fairplaycasinos.co.uk provides the following disclosures about our business model, affiliations, and editorial practices.

Affiliate Relationships and Compensation

We maintain affiliate relationships with various online casino operators and gambling service providers. This means:

We may receive commission or other compensation when you click on links to casino websites through our platform
We may earn revenue when you register for an account or make deposits at casinos through our referral links
Compensation may be in the form of revenue sharing, fixed fees, or cost-per-acquisition payments
Not all casinos featured on our website are affiliate partners - some are included for editorial completeness

All affiliate relationships are clearly marked with appropriate disclosure statements in accordance with UK advertising standards and ASA guidelines.

Editorial Independence

Despite our commercial relationships, we maintain editorial independence:

Our reviews and ratings are based on our genuine assessment of each casino's merits
Affiliate partnerships do not influence our editorial opinions or rankings
We do not accept payment for positive reviews or higher rankings
Negative aspects of casinos are disclosed honestly, even for affiliate partners
Our content is created by experienced gambling industry professionals

Review Methodology

Our casino reviews and ratings are based on the following criteria:

Licensing and Regulation: UK Gambling Commission licence and other reputable regulatory bodies
Game Selection: Variety, quality, and providers of casino games
Bonuses and Promotions: Fairness, terms and conditions, and value
Payment Methods: Variety, processing times, and fees
Customer Support: Availability, response times, and helpfulness
User Experience: Website design, mobile compatibility, and ease of use
Responsible Gambling: Tools and policies for player protection
Reputation: Player feedback, complaint resolution, and industry standing

Advertising and Promotional Content

Our website may contain various types of promotional content:

Sponsored content: Clearly labelled as "Sponsored," "Advertisement," or "Promoted"
Banner advertisements: Display ads from casino operators and affiliate networks
Promotional offers: Exclusive bonuses and deals negotiated for our users
Native advertising: Promotional content designed to match our editorial style, always clearly marked

Data Collection and Use

We collect and use data to improve our services and provide relevant content:

Website analytics to understand user behaviour and preferences
Marketing data to personalise content and offers
Performance data to optimise website functionality
User feedback to improve our reviews and recommendations

For detailed information about our data practices, please see our Privacy Policy.

Licensing and Regulatory Compliance

We operate in compliance with UK regulations:

We only feature casinos licensed by reputable regulatory bodies
We prioritise UK Gambling Commission licensed operators for UK users
Our content complies with ASA advertising guidelines
We adhere to responsible gambling advertising standards
All promotional content includes appropriate risk warnings

Age Verification and Responsible Gambling

We are committed to preventing underage gambling and promoting responsible gambling:

Our content is intended only for users aged 18 and over
We include responsible gambling information and warnings
We provide links to support organisations for problem gambling
We promote the use of deposit limits and self-exclusion tools
We do not target or market to vulnerable individuals

Third-Party Links and Content

Our website contains links to third-party casino websites and other external sites. We are not responsible for the content, policies, or practices of these external sites. Users should review the terms and conditions and privacy policies of any third-party sites they visit through our links.

Accuracy and Currency of Information

We strive to maintain accurate and up-to-date information:

Casino information and bonus details are regularly reviewed and updated
Changes to casino terms and conditions may not be immediately reflected
Users should verify current terms directly with casino operators
We encourage users to report any inaccuracies they discover

Intellectual Property

All content on this website, including text, images, logos, and design elements, is protected by copyright and other intellectual property rights. Casino logos and trademarks are the property of their respective owners and are used here for identification purposes only.

Geographic Restrictions

Our content is primarily intended for users in the United Kingdom. Gambling laws vary by jurisdiction, and users are responsible for ensuring that their use of our website and any linked casino sites complies with their local laws and regulations.

Contact Information

If you have questions about our business practices, affiliate relationships, or this disclosure, please contact us:

Email: support@fairplaycasinos.co.uk

We are committed to maintaining transparency in our operations and welcome any questions or feedback about our practices.

Last updated: January 2025